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WILSHIRE MADISON

Client
Wilshire Madison

Services
Branding
Identity
Packaging
Photo Art Direction
Strategy

Credits
Designed at Werner Design Werks
Creative Direction: Sharon Werner
Copy & Strategy: Julie Kucinski
Print Partner: Franklin Press Inc.
Photography: Ken Friberg

 

Credits
Designed at Werner Design Werks
Creative Direction: Sharon Werner
Copy & Strategy: Julie Kucinski
Print Partner: Franklin Press Inc.
Photography: Ken Friberg

Project Info
Wilshire Madison is a brand born out of an obsession with cannabis. A vice once hidden is now grown with respect and produced with unerring discipline. Yield is limited by design and the demands of their exacting production methodology. Wilshire Madison divulges little about their lineage but it indelibly shapes all that they do. They are obsessive, unconventional and above all, exclusive.

The brand and packaging reflect Wilshire Madison’s past, undeniable quality and passion for the finer things in life. We leveraged more from the world of couture fashion than of cannabis; bespoke boxes, wrapped in tactile papers, premium vessels, all with meticulously executed details. Elevated and highly desired by discerning cannabis customers. The brand’s boldest attribute, the monogram, feels historic yet unusually new. Blind embossed copy adds a layer of intrigue. The limited white and black palette allows for the fine details to be appreciated, and conveys a brand with confidence and mystery.

Wilshire Madison has an attitude & background formed from a juxtaposition of high-end & underground culture. This informed everything from the aesthetics to the copy.
 
The images & text displayed on this page are to showcase the design & branded elements created for the Wilshire Madison brand. They are in no way intended to be viewed as advertisement or endorsement of the Wilshire Madison brand or products. Nothing is for sale 21+
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