TARGET'S
MARKET PANTRY
REDESIGN
Client
Target
Services
Branding
Packaging Design
Custom Typography
Visual System
Credits
Designed at Target
CD: David Hartman
ACD: Steve Jockisch
Agency: Pearlfisher
Designed with an amazing team
of contractors & Target
Creative Brand Design Lab
Credits
Designed at Target
CD: David Hartman
ACD: Steve Jockisch
Agency: Pearlfisher
Designed with an amazing team
of contractors & Target
Creative Brand Design Lab
Project Info
You've probably seen this one before. Market Pantry at Target was more than 2,500 SKUs across over 100 categories.
Old Market Pantry felt boring, unappetizing and communicated a basic budget owned brand. We kept the primarily red & white color palette and threw the rest out. Each product and category now features its own expressive typography, bold, flavorful secondary color palette and photography that pops, and the occasional pattern and/or illustration.
Below are a few of my favorites designs out of the 100s of SKUs I worked on.
In addition to Market Pantry, I have designed products for Good & Gather, Wondershop, Simply Balanced, Archer Farms, & Sun Squad.
