Cabot Creamery Co-op Rebrand

CABOT CREAMERY
REBRAND

Client
Cabot Creamery

Services
Brand Development
Identity Design

Credits
Designed at Werner Design Werks
Creative Direction: Sharon Werner
Designed with Sarah Forss.

Project Info

During my time at Werner Design Werks, we worked with Cabot on many projects. Primarily rebranding & redesigning packaging for various lines of products from cheese to yogurt. During that time we worked with Cabot's current branding, flexing it and expanding its language to better fit Cabot's modern rustic aesthetic.

This rebrand primarily focused on the Cabot Identity. With the Cabot team we identified a few objectives and considerations for the Cabot Identity.

Rebrand Objectives:

• Include “Creamery” to reflect the actual name.

• Create one universal brand mark for all products (before there were 2 logos)

• Present a more contemporary Cabot while staying true to heritage.

• Flexible, scalable, legible (social ads, digital profile pics.)

• Stronger read on package (store level.)

• Accessibly premium. A better brand but unpretentious.

• Contemporary Bucolic feel (evolved Modern Rustic.)

Rebrand Considerations:

• Simplify, without losing character. The current Cabot is loved, distinct and recognizable.

• Need a singular icon for use in small spaces.

• Make barn "less cartoon-like"

• Cabot typography is a memorable, distinctive, & authentic element.

After much exploration and experimentation, the new identity did not dramatically change, there was so much authenticity & notoriety built into what they already had. We saw new brands with no history or story fake a modern-heritage dairy aesthetic. With Cabot, it's real, charming and felt right. So, we re-drew and cleaned up the old Cabot logotype, redesigned the barn to be bolder and work better as a singular brand icon, and added a custom san-serif "CREAMERY" below the logo to better communicate what Cabot is and what they sell.

In addition to the identity we explored Cabot's brand universe, to outline some fun and modern brand expressions moving forward. I am so proud to be a part of Cabot Cremery's brand evolution.

Old Cabot "Heritage" logo. This was the primary logo used for the majority of Cabot branding & products. Last Updated in 2015.

Introduced in 2019, this is the old Cabot "Premium" logo. A simplified & modernized version of the "Heritage" logo. This logo was used on premium & limited products.